Rhythm Jain.

Rhythm Jain✦PM candidate✦Delhi NCR

Product calls, made and shipped. Then measured.

B.Tech at Shiv Nadar (2027), looking for PM internships and APM roles from May 2027. I wrote the PRD and put Kheto on the Play Store, ran a retailer's entire digital stack for two years, and screened 650+ companies at Value Research. Every claim on this page comes with a number.

Read the Kheto case study → View résumé

The receipts

  • Android app in closed beta on Google Play 12+ testers
  • Years as a retailer's sole digital owner 2
  • Companies screened at Value Research 650+
  • Products in a PWA catalog used daily on the shop floor 2,000+

Selected work

(02 case studies)

Founder & product · 2024 to present

Kheto: fire alerts for Indian farmers

Stubble and waste fires destroy standing crops with no warning. Kheto turns NASA FIRMS satellite passes, live weather, and a Gemini-powered advisor into hyperlocal alerts, in the farmer's own language. I did the competitive research, wrote the PRD, RICE-scored 12 features, and shipped to Google Play.

  • Features prioritised by RICE for MVP 12
  • Alternatives studied before the PRD 5
  • Fire-alert engine in MVP ran silent
Open case study →
Kheto home screen: a live fire alert 8 km east, temperature and humidity flagged as fire risk, and a two-day forecast

The home screen during a live fire event, 8 km from the farm.

Digital Product Associate · Jul 2022 to May 2024

Gruhome: two years as sole digital owner

A premium home-furnishings business in Delhi NCR with thousands of fabric SKUs and zero digital infrastructure. Over two years I built the Shopify storefront, a PWA catalog the sales floor still uses daily, a dispatch-approval webapp, and ran every Meta campaign, making the build-vs-buy calls alone.

  • Link clicks across 12 Meta campaigns 49,500+
  • Average cost per click on ₹35K+ spend ₹0.94
  • Catalogue assets protected by the tracker ₹13L+
Open case study →
Shopify storefront Liquid sections, fabric selector Meta campaigns ×12 1.2M+ impressions, ₹0.94 CPC PWA catalog 2,000+ SKUs, zero hosting cost Dispatch tracker 6 staff + 2 approvers, ₹13L+ assets The sales floor 5–7 person team, non-technical, phone-first, in daily use

Three systems, one constraint: usable by a non-technical sales team.

Also on the desk

Experience

  1. 2024 – now

    Kheto

    Founder & product

    Problem discovery to Play Store submission: personas, PRD, screen-by-screen flows, RICE prioritisation, and the call to run the alert engine silently until validated against real fire events. In closed beta with 12+ active testers.

  2. Jun–Jul 2024

    Value Research

    Equity Research Intern

    Published a full equity research report on Shakti Pumps for a general readership. Surfaced 4 high-conviction theses from 650+ companies: 50+ hours across annual reports, credit documents, and earnings calls.

  3. 2022 – 2024

    Gruhome

    Digital Product Associate · sole digital owner

    Built the Shopify storefront, the 2,000+ SKU PWA catalog, and the dispatch-approval webapp; ran 12 Meta campaigns to 1.2M+ impressions at ₹0.94 average CPC. Every build-vs-buy decision was mine to make and defend.

  4. 2023 – 2027

    Shiv Nadar Institution of Eminence

    B.Tech, Electrical & Computer Engineering · Minor in Economics (expected)

    The engineering degree is the floor, not the pitch: it means I can read the codebase, question the estimate, and prototype the fix myself.

About

I got into product the unglamorous way: a family-run furnishings business needed someone to own everything digital, and I was sixteen with a laptop. Two years of being the only person accountable for the storefront, the ad spend, and the tools the sales team used taught me what no course could: every feature has a cost, and someone non-technical has to live with your decisions.

The finance detour (Value Research, plus the analyzers I built after) gave me the other half: the discipline to put a number on a claim before believing it. Kheto is both halves working together: a product shipped on judgment, instrumented to check whether that judgment was right.

Off the laptop: hypertrophy training, running, and an unreasonable number of management concalls.