Rhythm Jain.

Rhythm Jain✦Product✦Delhi NCR

I build software, ship it to real users, and measure what holds up.

I wrote the PRD, made the hard scope calls, and shipped Kheto to closed beta on Google Play — where I now recruit and talk to testers to find out what's actually working. Before that I built a Delhi NCR retailer's entire digital stack: a storefront, a catalog, and tools a non-technical sales team uses daily — with the people who depend on them on the other side of every call. B.Tech ECE at Shiv Nadar, graduating 2027. Available for product / analyst internships now, and PM/APM roles from mid-2027.

Read the Kheto case study → View résumé

The receipts

  • Android app in closed beta on Google Play 25+ testers
  • Years owning a retailer's whole digital stack 2
  • Catalogue assets under a tracked, audited dispatch system ₹13L+
  • Products in a PWA catalog used daily on the shop floor 9,000+

Selected work

(02 case studies)

Solo · product & build · 2024–present

Kheto: fire alerts for Indian farmers

Indian farmers get fire alerts at the state level — the same notification fires whether a blaze is 3 km away or 80 km from their field. So they either panic at everything or stop trusting alerts entirely. Kheto scores how relevant a given fire actually is to your farm — using NASA FIRMS satellite passes, the vegetation and wind between the fire and your land, distance, and live weather — and pairs it with a Gemini-powered advisor that already knows your crop and location. The hardest call: I ran the fire-alert engine silently in the MVP. A false "all clear" in fire safety destroys trust permanently, so it logged its predictions until the data earned the right to alert. I did the competitive research, wrote the PRD, sequenced the build, and shipped to closed beta on Google Play — then started recruiting testers to pressure-test it against real fire events.

  • The fire-alert engine in the MVP, until validated ran silent
  • Features scoped for the MVP 12
  • Live on Google Play, 25+ testers closed beta
Open case study →
Kheto home screen showing a nearby-fire banner, a weather summary, and a button to open the AI advisor.

Kheto home screen — the live fire banner, today's farming-framed weather, and the advisor entry point.

Digital Product Associate · Jul 2022 to May 2024

Gruhome: two years as sole digital owner

A premium home-furnishings business in Delhi NCR: thousands of fabric SKUs, a non-technical sales team, and zero digital infrastructure. I had full accountability and no agency to lean on — every decision came with its full cost attached: if I chose the wrong tool, I maintained it; if the storefront broke, I fixed it. I built the Shopify storefront, the PWA catalog the sales floor still uses daily, and a dispatch-approval webapp that put ₹13L+ in catalogue assets under a proper audit trail — and ran all 12 Meta campaigns on a budget the owner could feel personally.

  • Link clicks across 12 Meta campaigns 49,500+
  • Average cost per click on ₹35K+ spend ₹0.94
  • Catalogue assets protected by the tracker ₹13L+
Open case study →
Shopify storefront Liquid sections, fabric selector Meta campaigns ×12 1.2M+ impressions, ₹0.94 CPC PWA catalog 9,000+ SKUs, zero hosting cost Dispatch tracker 6 staff + 2 approvers, ₹13L+ assets The sales floor 5–7 person team, non-technical, phone-first, in daily use

Three systems, one constraint: usable by a non-technical sales team.

Also on the desk

Experience

  1. 2024 – now

    Kheto

    Solo · product & build

    From problem discovery to a Google Play closed beta, solo: personas, PRD, screen-by-screen flows, the 12-feature build sequence, and the call to run the alert engine silently until it's validated against real fire events. Now in closed beta on Google Play with 25+ hand-recruited testers feeding that validation.

  2. Jan 2026 – now

    Gruhome

    Product Engineer · sole builder of internal systems

    Building Gruhome's internal software solo. The flagship is a mobile, bilingual (EN/हिं) staff CRM that puts the team's Notion sales and project data on a phone they'll actually open in-store. The decision that defines it: staff can request a payment or a quote change, but never apply one — every approval is role-gated on the server and written to an audit trail, so trust in the numbers is structural, not a policy people remember. Live on Cloudflare across two Delhi NCR stores and four PIN-separated roles. Built with Claude Code and Cursor.

  3. Jun–Jul 2024

    Value Research

    Equity Research Intern

    Published a full equity research report on Shakti Pumps for a general readership. Surfaced 4 high-conviction theses from 650+ companies: 50+ hours across annual reports, credit documents, and earnings calls.

  4. 2022 – 2024

    Gruhome

    Digital Product Associate · sole digital owner

    Built the Shopify storefront, the 9,000+ SKU PWA catalog, and the dispatch-approval webapp; ran 12 Meta campaigns to 1.2M+ impressions at ₹0.94 average CPC. Every build-vs-buy decision was mine to make and defend.

  5. 2023 – 2027

    Shiv Nadar Institution of Eminence

    B.Tech, Electrical & Computer Engineering · Minor in Economics (expected)

    The degree is the floor, not the pitch: it's why I can read a spec, pressure-test an engineer's estimate, and stand up a working prototype fast — enough to de-risk a decision before it reaches a real eng team.

About

I got into product the unglamorous way: a family-run furnishings business needed someone to own everything digital, and I put my hand up. Two years of being accountable for the storefront, the ad spend, and the tools the sales team used taught me what no course could: every feature has a cost, and someone non-technical has to live with your decisions.

The finance detour — Value Research, plus the analyzers I built after — gave me the other half: the discipline to put a number on a claim before believing it. Kheto is both halves working together: a product shipped on judgment, then instrumented to check whether that judgment was right.

What I want next is the team version of what I've already done alone: the same accountability for an outcome, but with engineers, designers, and users in the room to make the product sharper than I could on my own. I've shipped to real users and lived with every call — now I want to do it at the scale a product team makes possible.

Off the laptop: hypertrophy training, running, and following the markets.